TikTok's widespread popularity not only created a new generation of social media stars, but also created social media billionaires.
Zhang Yiming, a 35-year-old software engineer who founded the app's parent company, currently has a net worth of $ 16.4 billion.
Tiktok has grown tremendously compared to last year. The most downloaded free Musicall.ly iOS app in the first half of 2018. It also took first place on Google Play in October 2018. TikTok took third place in the world in November 2018.
For brands and digital marketers, may be the greatest choice to believe about is TikTok is that it is the kind of combination of Instagram, Snapchat and all. TikTik refers to itself as the "video-sharing social system" and the's just what it is. Users will upload small picture snippets and filters. Until August 2018, TikTok was known as Musical.ly and mainly focused on existence of small dancing and lip sync pictures. Since the moments, although the range of knowledge on TikTok has widened significantly, to add everything from art challenges to magical tricks to humorous pictures.
For brands and digital marketers, may be the greatest choice to believe about is TikTok is that it is the kind of combination of Instagram, Snapchat and all. TikTik refers to itself as the "video-sharing social system" and the's just what it is. Users will upload small picture snippets and filters. Until August 2018, TikTok was known as Musical.ly and mainly focused on existence of small dancing and lip sync pictures. Since the moments, although the range of knowledge on TikTok has widened significantly, to add everything from art challenges to magical tricks to humorous pictures.
TikTok encourages users to upload short videos. Most of the former Musical.ly users have uploaded a lip sync video to their music video. The TikTok Ads platform with advanced targeting and unique ad creation features differs from many previous models. Effective use allows you to take advantage of one of the most advantageous groups of users. The original TikTok and Musical.ly both target teens and teens. Therefore, it is not surprising that the combined TikTok also focuses on children 13-24 years old.
"Musciall.ly" actively targets women's prejudice against generation Z. It's too early to see if there's a real change in TikTok. But still 66% of users overwhelmingly preferred by young people are under 30. A similar percentage of TikTok users are women.
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