Google has made possible for advertisers around the world to
show YouTube ads to people who are watching content on TV.
YouTube Masthead Ads on TV are now available to all
advertisers based on CPM. YouTube tested masthead ads in certain markets in
September of this year, and FOX was one of the companies involved in the test. You
can buy a complete cross-screen purchase that runs on mobile, desktop, and TV
screens, or only a single screen that runs only on TV screens as part of your
purchase. The FOX network was one of the early adopters of this technique, and
the company just used it to promote their "Masked Singer" event.
YouTube has set up a link that allows advertisers to review
the masthead with their own video and see how customization affects the look of
the Ad. If you would like to use this new format this holiday season, please
contact our sales team for more information.
The YouTube Masthead is a digital bulletin board that is
placed on the YouTube homepage for 24 hours and reaches about 60 million users.
YouTube homepage ads can include multiple video, CTA, and social media share
buttons.
YouTube masthead ads on TV screens are now available for
purchase by CPM. Combining the rich audio and visual experience of the YouTube
masthead on your TV screen with your home placement, the potential for
increased awareness is more than ever.
Initially, these ads were only available for North America,
but with the latest update, advertisers around the world can take advantage of
the Masthead YouTube ads. Advertisers can use YouTube mastheads to place ads in
front of large, untargeted audiences. This feature is perfect for companies
that want to increase exposure and increase brand awareness.
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